If you are interested in selling your home, a good advertisement is critical. However, you can save a lot of money if you have the ability to sell yourself your house. Maybe some ideas can help you in your project.
1. The Headline:
To attract readers’ attention you need a concise, short but attractive headline. In fact, you should describe in few words your house to make the interested people to come to see it.
2. To Whom:
Think whom you address in your add. Check and see what kind of people is living in your neighborhood. There are senior people, or big family with children, or it is a farm area. You should make your add attractive for them. That will increase very much the possibility to find quickly the potential buyer.
3. What are You Selling:
With the risk to repeat myself, I wish to mention again the necessity that your add has to describe in only a few precise words your house. However, your advertisement should be positive but realistic.
You cannot describe your house, as a modern house if your house is an old-fashioned building. Try instead, a character or charming house.
Precise the number of bedrooms, bathrooms and the special-features of the house such a conservatory, gourmet kitchen or spa type bathroom.
Make sure you have mentioned if it is the possibility to have a mortgage helper.
Using common abbreviations is good idea to describe your house, in a pretty short add. However, excessively use of abbreviations can annoy the readers.
4. When to Place Your Add:
Weekends are perfect for advertisement. The majority of the potential buyers are looking for properties for sale when they are not working.
Bigger or bold text will grab the attention of the readers.
5. The Price:
It is recommended to put the price in add. For sure, the buyer will read first the add with an attractive content and a reasonable price. If your asking price is under the market price, you can mention that and the reason. Maybe, you have a good offer for a new house and you need to sell quickly your old house.
If you have reduced the price, than do not forget to mention that in your add.
6. Where to Place the Add:
You can place your add in the local news paper. Do not forget to place your add online, for example on Craigslist which is the most popular search engine. Also, you can place your add on Facebook.